Long before fashion school, there was already the typography on a shop window, the silence between two colors and the way a space makes you linger than you meant to.

That’s where the way of working behind Lalá was born. Trained in fashion business at FAAP São Paulo, and co-founder of a creative direction studio. Now folding in fashion business and digital marketing at Istituto Marangoni Milano. Strategy and fashion were never separate fronts — they’re the same question, asked from a different angle.